How to Market Your Law firm with your Logo, Slogan and Website.

law-firm-marketingSo you just got your ticket, or you decided to take the plunge and grow your own practice. Let’s me congratulate you. You have taken a bold step. Now its time to get real and get those clients knocking on your door.

Fact is, you are in a competitive field. I don’t care what type of lawyer you are, chances are there are a dozen others within a few miles of you offering the same thing. So, to start, let’s begin the way that most other folks would, on the web. Do you need to be on the first page of a search engine to compete, that depends on your definition of “compete”. If you want a bunch of new business, but are willing to weed through the tire kickers as well as the true clients, then go for it. I, for one, believe in a balanced approach of web and traditional marketing. Start with your budget. What is it? If you can’t answer that, stop reading right now and figure that out. Most of the agencies we deal with have a marketing budget equaling 5-7% of their annual gross billings. If you are just starting up, you’ll have to bootstrap that a bit more. Nonetheless, have a budget to start with. You can always change it.

Start with the following:

A good logo and a good slogan. If you have those 2 items, you already beat close to 50% of your competitors. We do quite a bit in the DUI Industry and there is a DUI Attorney in Orlando who has really done a great job with this. Take a look at his logo and slogan. Then take a look at how he integrated it into the website. While he is a criminal defense attorney, who has an amazing track record, he presents himself as the guy next door who is here to take your worries away. That’s a great marketing strategy.

Think of the way people feel when they come and see you. What are they feeling? What is their monster in their closet? If you can figure that out, then you can become the monster killer. When you are that monster killer, you will be able to close countless clients, because those clients feel understood.

Look at your website. Are you selling the emotion? Are you selling the fact that you are going to help them, or are you simply telling visitors how great you are. If you are doing the latter, you are not speaking the language of your clients, and chances are, you are going to drive them away. Does your website have a strong call to action? Are you telling folks that you are the best solution to their needs? Are you using third party websites to help establish that you are an experienced leader in your industry?

Are you promoting yourself as an expert in your field? Got a problem with that? Don’t think you are an expert? Experts are self-proclaimed. Go proclaim away.

A great website, slogan and logo combo tells a story. It gives the visitor a certain feeling. You need to decide what you want that feeling to be. You then take that message and begin to duplicate it to other marketing mediums, such as videos, slideshares and information graphics.

Think of your brand. Compare it to the other guys, especially those firms you’ll be competing against. Deliver your message +1 and slowly grow to out-do all of your competitors one digital step at a time.

Growing a business with Paid Search – the Pros and Cons

PaidSearch-PPCShould a business decide between paid search and organic? Making that decision will depend on your budget and time element. We are going to take a look at the pros and cons of Paid search in an effort to help you make a better decision between the two.

Paid Search is what has made Google what it is today. After its resounding success 10+ years ago, other search engines quickly jumped on board, duplicating its business model. Today, all major search engines, as well as Facebook provide a version of the service.

Pros:

Probably the biggest advantage to Paid Search is the speed at which it can deliver leads. A paid search campaign can be built in a couple of hours and present your business on the first page of a search engine within minutes of launching. The obvious advantage here is speed to market. If your product or service, carries a high margin for your business, then this is certainly a viable avenue to consider.

Another great way to utilize paid search is for test marketing purposes. Let’s say you have a new product or service, but are unsure of customer acceptance. Instead of spending much time and money on organic search, you can use PPC to test the acceptance rate and base a decision of whether you want to move forward with the product on the performance of the PPC campaign.

Comparison shop – seriously. Depending on the type of product you offer (especially B2C) products, you will want to consider delivery platforms like Facebook. In comparison to Google especially, Facebook offers very attractive discounts t obe able to get eyeballs on your product.

Cons:

It can be expensive – very expensive. In competitive markets, it is not unheard of that a click will cost you $80+ each. You better drive a really good message on your website and be able to afford a high marketing budget to make it viable. Unless a PPC campaign is laser-focused, you’ll run the risk for blowing tons of cash on pointless search results.

The industry has spawned Tier 2 service providers like ReachLocal and Yodle. Both companies, ReachLocal especially should be avoided at all cost. It makes no sense to hire a company to run your Paid Search campaign, when you can go directly to a search engine and have it setup there. These companies up-charge per click to manage your web marketing, often luring you in with “unique” tracking systems to allegedly improve your conversions. Trust me when I tell you, that no one have better resources to provide this, than the actual click providers, the search engines them selves. Take us for an example. We are a company, providing paid search services as well, but we charge a flat management fee to simply manage a campaign on your behalf. Up-charging per click is simply not necessary.

Bottom Line: Consider PPC if you are working with someone who is completely transparent of how your money is spent with the search engines. The best way to accomplish that is to insist on the search engines charging you directly. Cut out the middle man. Pay a management fee if you’d like, so you simply don’t have to deal with it.

Essential training for water damage restoration technicians

water damage restoration training

Being the owner of a water damage restoration company, you need to be sure that the technicians that you send out on the job are as highly qualified as you are advertising your business to be. There are many certifications that need to be attained before a technician should even be considered for a water damage restoration job.  Water damage restoration training is one of the important skill sets that a team of professional cleaners needs in order to provide the best service. Water damage restoration is not just cleaning up a mess, but actually drying and restoring a home or business back to normal.

According to the Institute of Inspection Cleaning and Restoration Certification (IICRC) which sets the standards for the cleaning industry and water damage restoration training, there are many different level and classes involved in liquid destruction. From the IICRC’s s-500 standards, there are three categories for the liquids involved in water damage restoration. Many factors go into these classifications, and are used to identify the severity of the restoration project.

Category 1 is reserved for sanitary liquid. You will often encounter category 1 liquids from a recently burst pipe. Category 1 liquids can easily become category 2 liquid if not dealt with promptly and properly. Category 2 liquids are also called grey water, and are described as having a level of contaminants that may cause discomfort if ingested. Sources include dishwasher or washing machine overflow, flush from sink drains, and toilet overflow with some urine, but no feces. Category 3 liquids are reserved for those that will cause severe illness or death if ingested. You will normally find these come from sewage backup, flooding from rivers, toilet overflow with feces, and liquid that supports bacterial growth.

In addition to water damage liquid categories, your techs will have to know about classes of destruction. Class 1 is the lowest and easiest to deal with. Only part of a room or area was affected, and there is little or no wet carpets.

Class 2 affects the entire room, carpeting or cushioning. The wetness is at least 12” up a wall, and there is moisture remaining in structural materials.

Class 3 has the fastest evaporating rate, and ceiling, walls, insulation, carpet and sub floors are saturated. The liquid most likely came from an overhead source.

Class 4 destruction is for specialty drying situations, which means there has been enough liquid to saturate materials with very low permeance, such as brick or stone.

The education involved in water damage restoration training teaches the tech the difference between these categories, and form a restoration plan based on these factors. Regardless of how large of projects your company plans on tackling, it is absolutely crucial that you techs are properly trained to the IICRC standards. Armed with this knowledge, you can be sure that your water damage restoration technicians will be able to handle nearly any restoration job with the proper tools, and knowledge to get the job done correctly and make a good name for your business.

Colleges That Major In Business Management

Do you love to travel? Are you fascinated by exotic cultures, people whom are different from you, foreign languages and world customs? If so, you may be the ideal candidate for a college degree in International Business.

Students who are interested in an International Business college degree should enroll in a specialized degree training education program at a college or school. This program should consist of focused courses and hands-on training classes that prepare students for a successful career.

International business is a term used to collectively describe any topic or subject that relates to the operation and function of organizations that are involved or located in several different countries. These organizations are often named multinational corporations.

Popular examples of multinational companies are Toyota, McDonald’s, LG, Verizon Wireless, Siemens, Yahoo, Sprint, Google, Hyundai, Dell, Microsoft, L’Oreal, Revlon and Honda. Such companies mostly possess an interest or subsidiary over another company in the country of venture. International business is powerfully impacted by the political, socio-economic, cultural, global and legal environmental standards of individual countries. Globalization has also greatly contributed to the increasing success of international businesses.

Laws, regulations and standards of living can differ substantially in a multitude of countries. A person who wishes to work professionally with international clients must address issues like language barriers, cultural differences, climate changes, business practice variations and many other likely conflicts.

A college education in international business will focus on business studies courses, general studies classes and cultural awareness training programs. College degree programs provide students with training in information technology, international studies and business management. Students will develop in-depth skills that utilize business strategies and intelligent techniques in an international context. They will also acquire a general liberal arts education that will eventually lead to the development of a well-rounded, knowledgeable and worldly business leader. The program will also include basic courses that address the economic aspect of business.

Why do any college degree programs incorporate a liberal arts approach to the areas of international politics and culture? Several colleges believe that this type of knowledge can dramatically improve a person’s cultural understanding. These programs survey the dynamics and various aspects of the global business setting. They focus on the international economic, historical, political and cultural foundations of the modern business climate, ideal multinational corporate functions and the general successful management of a corporation in an international environment.

There are many paths that a student can take with a degree in international business. A graduate can explore the fields of importing and exporting tangible goods, foreign banking, world-servicing nonprofit organizations and international business empires. By pursuing an education in international business, a student can:

  • Explore business practices, ideals, standards and laws in an international or multicultural setting
  • Familiarize oneself with the legal practices and procedures of various cultures and countries
  • Grow knowledgeable in the areas of international business that are constantly evolving or changing
  • Learn about cultural differences that may strongly impact an international relationship among clients

Good Colleges For Business Management

Each year, U.S. News & World Report publishes rankings of the best colleges in the United States. In addition to ranking schools according to type (liberal arts colleges versus master’s universities, for example), U.S. News also ranks business schools by specialty based on surveys of business school deans and senior business faculty. According to these business school surveys, the University of South Carolina, New York University, and the University of Pennsylvania are the best schools for students wishing to major in international business.
University of South Carolina
Students interested in studying international business can do no better than the University of South Carolina’s Darla Moore School of Business. The Moore School has held the top spot on U.S. News & World Report’s list of best undergraduate degrees in international business for thirteen years.
Contributing to the fact that the Moore School has the best international business program is the quality of its faculty, who have been rated the best in the nation in research productivity by the Journal of International Business Studies. Students in the program pursue a rigorous curriculum of 15 international business courses (including advanced study in a foreign language) and are required to study overseas.
New York University
Business school deans and senior faculty rank the international business undergraduate program at New York University’s Leonard N. Stern School of Business as the second-best such program in the country. Undergraduates at Stern can choose international business as a co-major to complement any one of the program’s 8 core business majors.
In addition to the international business co-major, all Stern undergraduates regardless of major must take a two-course international business sequence, which includes a one week visit to a country in Asia, Europe, or Latin America in order to learn about international industry. Students can also choose to participate in a study abroad program or a World Studies Track that allows them to study for two semesters at NYU’s London or Shanghai campuses.
University of Pennsylvania
U.S. News & World Report lists the University of Pennsylvania’s Wharton School of Business as the third-best school in the country for students wishing to pursue careers in international business. While all Wharton undergraduates study towards a Bachelor of Science in Economics, Global Analysis is one of 21 concentrations students can choose from (although students must choose a primary concentration, such as accounting or finance, to accompany their global analysis studies).
Global Analysis requirements include upper-level study in a foreign language and at least one semester of studying abroad at a site approved by the university. Additionally, students must take three courses offered in Wharton’s other business concentrations that focus specifically on international business (such as International Corporate Finance or Law and Policy in International Business).
Whether choosing to major in international business or another field, students will want to review as much available information as possible when making a college choice. In addition to looking at publications that rank colleges based on quality of majors or other factors, prospective undergraduates should thoroughly review college websites and, if possible, schedule any visits to colleges in order to determine a school that would be a good fit for them both academically and personally.


Management Team In Business Plan

How to Write a Winning Business Plan is a must if you are thinking of starting a new business.

A business plan shows you your business journey from your starting point and how you are going to reach your 3 year objectives.

By planning ahead you’ll be able to show yourself and your lender exactly how you are going to make your profits, what products or services you are selling and the profile of the customers who are going to purchase these products.

Your business plan has two main sections – your tactical plans in the first 12 months and your finances.

Even in TV investor shows such as “Dragons Den” they always ask for sales and profit projections by year for the first 3 years — then they’ll ask you how much each product or service costs to make or develop and the selling price; providing your profit per item sold.

If you can develop these and know how many you need to sell then you are almost there in terms of your plan.

Then it’s down to marketing and attracting the right customers in volume for them to know about your business and to actually purchase your products.

That’s business in a nutshell but most people skip past these sections and believe that customers will purchase their products just by them offering them for sale.

Your business plan format should follow the following contents that every business plan :

– Executive summary
– External Analysis
– Internal Analysis
– SWOT Analysis
– Your products and services
– Target customer demographics
– Strategies, Objectives, Plans
– Marketing plans
– Management Team and staff
– Finance forecasts

Those are fairly straight forward categories to work on. External analysis is important because generally these are areas you have no influence on at all. Economic trends and trends in your own industry are at the macro level and it’s unlikely you’ll be able to influence those.

For internal analysis – this is your business where it’s only you that can influence how your company behaves.

Once you have this analysis you’ll be able to undertake your SWOT (strengths, weaknesses, opportunities and threats) – the first two are from your internal analysis and the last two from your external analysis.

The SWOT is important because it shows where you have highlighted potential gaps in the market place that you’ll going to exploit, those products that people want but are perhaps not in the market and how you are going to satisfy those needs.

Then it’s up to you. You know how you are better than your competitors and how they behave. You can then develop your own plans on how your business is going to capitalise on the opportunities you have seen.

Put all of this into one document and you have created your own business plan.